Lego Industry terms

 Lego Movie Industrial terms

•  franchise: A collection of media product or films that all share the same fictional universe or have been marketed as a Series. The Lego Movie is a franchise as there is multiple Lego Movie films and even a video game to promote the film to as many audiences and platforms as possible
• synergy: Media synergy arises when the combined effect or impact of a number of media activities is greater than the sum of their individual effects on consumers. The Lego Movie uses synergy through linked products like the super hero cast from DC, mini figures.

•  tent-pole production: program or film that supports the financial performance of a film studio or television network. The Lego Movie generated so much money and was so successful it helped fund other films and video games that wouldn't make as much money like The Lego Movie game
•  ensemble cast: a dramatic production, an ensemble cast is one which is composed of multiple principal actors and performers who are typically assigned roughly equal amounts of screen time. As the Lego  movie has multiple different famous actors. 
•  conglomerate:  media conglomerate, or a company that owns numerous other companies.
• Vertical integration: Is a process whereby a single company controls both the production and the supply. So TT Fusion, owned by Warner Bros, makes the video game.