We start with the Lego movie. Watch the official trailer here

Task 1: how does Emmet come across? How effective would this trailer be in promoting the film?

 

Emmets comes across a man who enjoys life and is full of energy and enthusiasm. We see this when Emmet wakes up and is excited about starting the day. We learn that Emmet does not have any physical abilities due to him struggling to do 4 jumping jacks. We also see that Emmet wants to fit in with everyone else so he buys coffee however he does not complain or make a comment about the coffee being overpriced due to him wanting to create a scene and stand out. Furthermore, we learn that some people perceive Emmett as stupid like when he showed Lucy his double couch idea and she thought it was awful showing some people think Emmet lacks in intelligence. We also learn that Emmet thinks he is not unique or special and thinks he has no heroic qualities and needs to be told what to do showing. He has no leadership qualities or independence as well.

The trailer is very effective in promoting the film as it displays Emmitt as an ordinary man and an unlikely hero. The trailer shows how good-humoured Emmet is and how he lacks in physically abilities which is ironic as traditionally heroes are supposed to be extremely strong and athletic. So, the trailer provides entertainment through a comedic aspect as Emmitt is the complete opposite to a hero due to him struggling to do a jumping Jack and not wanting to be special.  The trailer is also appealing to the audience as it provides escapism and allows people to have a laugh and a giggle. Emmet is also an unlikely hero as he does not complain about his overpriced coffee due to him wanting to fit in whereas Batman would have been the complete opposite.  The trailer also helps some people connect who feel like they are ordinary and inspires them to think they are special and can achieve things.